Perfecto, an Israeli company that develops cloud solutions for measuring user experience on apps, announced a $35 million Series E funding round on Wednesday led by Foundation Technology Crossover Ventures.
The round brings their total haul to $90 million. Current investors FTV Capital, Carmel Ventures, Globespan and Vertex Ventures also jumped back in. The money will expand marketing operations in North America, Europe, and the Far East. They plan on expanding staff at its Israeli HQ as well as at new locations in Australia, China, Japan, and Toronto. Perfecto previously raised $20 million in Series D last year.
The round also comes with two new senior managers: new company President Rainer Goalik and VP Engineering Ofer Karp.
Their main solution is called Continuous Quality Lab, providing constant monitoring and automated testing to optimize user experience on different platforms under real user conditions. They tout being able to test apps in use from any model of device or network. In 2015, they also introduced Wind Tunnel to get predictive analysis of an app’s performance once it hits the market at a later date.
In September, Accenture released survey results of 2,000 executives, only 54% of whom said post-release quality assurance (QA) testing of their apps was critical to their business. Technavio predicted last year that the global software testing marketing would grow at a compound annual growth rate (CAGR) of 11.15% through 2018. ABI Research had predicted in 2012 that the market for app testing would quadruple to more than $800 million by 2017.
Its main Israeli competitors are Applause, which has raised $80 million and acquired two companies, and We-Test, which crowdsources testing.
CEO Eran Yaniv, CTO Yoram Mizrahi and former VP Sales Jacky Allal founded Perfecto Mobile in 2006. They employ over 300 people and have more than 1,500 active business customers, including major brands HP, Microsoft, Comcast, Liberty Mutual, and IBM. The company’s HQ are in Rosh Ha’Ayin, Israel.